How-to

How to get your news shared and posted without logging in to five networks

A step-by-step guide to Social Media Pro: make every page look right when it is shared, add share and follow buttons, and post to Bluesky, Mastodon, LinkedIn, Facebook Pages and X from one composer, now or scheduled.

By Darryl Waterhouse · · 3 min read

A new page goes live, and then the real work starts: check how it looks when shared, write five versions of the same post, log in to five networks, and remember to do it all again next week. Social Media Pro does it from your site's admin, next to the page itself.

This guide follows our made-up company, ACME Ltd, promoting its tool hire service and weekend workshops.

1. Make every page look right when it is shared

When someone shares a link, the network shows a card: a picture, a title and a line of text. Open Share cards to see every page, and whether its card comes from your SEO settings or was changed here.

The Share cards tab listing every page with its title and whether its card comes from SEO or was changed here

Open a page to edit its card and preview it as Facebook, X, LinkedIn and WhatsApp will show it.

The share card for the tool hire page previewed on Facebook, X, LinkedIn and WhatsApp

2. Never share a page with no picture

A page without its own picture gets a share image drawn for it, in your colours and font, with the page's title. Set the design once.

Social settings with the drawn share image in ACME green and gold, its design, font and colours

3. Add share and follow buttons

Put share buttons on the pages people should pass on, and follow links to your profiles. Visitors share straight to each network, or copy the link.

Share buttons for Facebook, LinkedIn, WhatsApp, Bluesky, X, email and copy link, and follow links, on the ACME workshops page

4. Connect your accounts

Under Accounts, connect the networks you use: Bluesky, Mastodon, LinkedIn (as yourself or a company page), Facebook Pages and X. Each card shows when it was connected, and when a sign-in will need renewing.

The Accounts tab with Bluesky, Mastodon and LinkedIn connected, and LinkedIn's connection date and when it runs out

5. Write once, post everywhere

The composer starts from the page you are promoting and gives each network its own text, with a character count against that network's limit. Post now, set a time, or keep it as a draft.

A new post about the workshops page, with its own text for Bluesky, Mastodon and LinkedIn, a character count for each, scheduled for Saturday morning

Every post is listed under Posts: scheduled, drafts and posted. Open a scheduled one to change its words or its time.

The Posts tab with scheduled, draft and posted posts to Bluesky, Mastodon and LinkedIn

6. Let new pages draft their own posts

In the settings, new blog posts and pages can be drafted for you as you publish them, ready to check and send. You can also tag the links in your posts so Analytics shows which network sent each visitor.

Social settings for share buttons, posting new pages automatically as drafts, and tagging links for Analytics

7. Running LinkedIn ads? See which ones bring enquiries

Switch on Conversions and choose the forms that count, such as a hire enquiry. When a visitor who came from your ad fills one in, LinkedIn is told, but only for visitors who accepted marketing cookies.

LinkedIn conversions on, with the hire enquiry and trade account forms counted as conversion rules and a list of recent sends

Quick checklist

  1. Check the share card of your five most important pages.
  2. Set the drawn share image in your colours.
  3. Add share buttons where people should pass a page on.
  4. Connect your accounts.
  5. Schedule next week's posts in one sitting.

Social Media Pro comes included with SEO Pro.

Explore Social Media Pro.

The screens above come from our made-up demo company, ACME Ltd.

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